Roger cars were built by Thomas Rogers & Company at St. George's Parade, Wolverhampton. Production began in February 1922, and the car, powered by a 1310c.c. Coventry Climax engine, with a friction or chain drive sold for £255. It was an open two seater with a dickey seat at the back. Another model was introduced in 1924 and sold for £215 for a 2 seater version, and £260 for a coupé.