New British cyclecars were built at Cradley Heath by Charles Willetts & Son, lifting gear manufacturers. It was powered by a Blackburn 8hp. 'V' twin engine, and could be purchased with an air-cooled or water-cooled version of the engine. The open 2 seater had friction transmission and a chain drive, and was produced in batches of six.

It was launched at the 1921 Motor Show, the cheaper air-cooled version selling for £205, and the more expensive water-cooled version selling for £215. Initially sales were good. The car reappeared at the 1922 Motor Show, but by 1923 production had ceased. It is thought that around 100 were made.