The two principals of the Gordon Keeble were John Gordon, who had been involved with the Peerless and Warwick GT Projects, and Jim Keeble, a garage owner who had installed a Chevrolet V8 engine in a Peerless.
The car which became the Gordon Keeble GK1 was essentially a Peerless, and featured a spaceframe construction, De Dion rear axle, 4-wheel disc brakes, Borg-Warner 4-speed gearbox and was powered by a 300bhp 5.4 litre Chevrolet engine. It featured a 4-seat Bertone body made of fibreglass. The GK1 had a top speed of 225kmh (140 mph) and could accelerate to 100 kmh (60 mph) in 7.5 seconds.
The car sold for £2798, but this price was too low for the company to make money, and the company failed in 1965. It was revised as Keeble Cars, and the price was raised to £4058, but few were made. Total production was approximately 100 cars.