Eric (United Kingdom)

Eric was a British automobile brand that operated from 1911 to 1914, produced by P. & C. Syndicate Ltd, based in Northampton. The brand was notable for its early cyclecars, which were lightweight vehicles designed to be more affordable and accessible than traditional automobiles.

The Eric made its debut at the 1911 London Motorcycle Show, featuring a 6-horsepower water-cooled flat-twin engine, a 3-speed gearbox, and chain drive to a single rear wheel. This design was characteristic of the cyclecar segment, which aimed to provide a simpler and more economical driving experience.

In November 1912, at the Olympia Show, Eric introduced an air-cooled single-cylinder model priced at £105, alongside the updated water-cooled version, which had transitioned to a shaft-driven system and was offered at £135. The vehicle's frame utilized a large diameter central tube with the body mounted on outriggers, a design intended to reduce swaying and prevent the rear wheel from skidding during cornering.

By 1914, the Eric evolved further, adopting a more car-like appearance with an 8-horsepower 4-cylinder Salmons engine. The model also offered the option of a closed coupé, although it continued to be classified as a three-wheeler. Despite its innovations, the brand ceased production shortly thereafter, marking the end of its brief but significant presence in the early automotive landscape.