Excelsior (Switzerland)

Motorwagenfabrik Excelsior was established in 1904 in Wollishofen, Zurich, Switzerland, by Rudolf Egg, who had previously been involved in the production of three-wheeled vehicles under the brands EGG & EGLI and RAPID. The company aimed to create a new line of automobiles and made its debut at the first National Automobile Show in Geneva in 1905, showcasing its first model, which featured a design reminiscent of the Oldsmobile curved dash model 6C.

The initial model was equipped with a single-cylinder engine located at the rear, producing 6 brake horsepower, and utilized a single-chain drive for the rear wheels. Notably, it was designed with a steering wheel instead of a tiller, which was a common feature in early automobiles. Despite receiving positive public reception, the company faced a significant setback in 1906 when a fire destroyed its factory, machinery, and production plans. This disaster also forced the cancellation of their application to exhibit at the Berlin Automobile Show, which was intended to boost export opportunities.

In the same year, Excelsior introduced a new model that showcased advancements in automotive design. This vehicle featured a four-cylinder in-line engine, rated at 6 PS, sourced from Aachener Motorwerke in Germany. The engine was housed under a bonnet and behind a brass honeycomb radiator, contributing to the car's aesthetic appeal. The chassis was constructed with straight steel side members and semi-elliptic springs, while the final drive was achieved through a shaft. The body of the car was crafted by Chiattone of Lugano, and the completed vehicle was transported across the St. Gotthard Pass to Zurich for final assembly. However, production remained limited, and by 1907, the Excelsior brand ceased to exist.