A:LEVEL's establishment was announced at a press conference in Moscow on August 28, 2001, held during the Moscow International Motor Show. It was founded with the backing of a foreign investor, built on the base of AutoLak, a car bodywork atelier founded in 1995 that had built cars to order. A:LEVEL's main activity was building custom cars to order, along with tuning and full servicing of high-end vehicles. It described…