LeEco was a Chinese technology conglomerate brand created by Jia Yueting and used by Leshi Holding from 2011, growing out of the Letv online-video business founded in Beijing in 2004. Although it was not primarily an automaker, LeEco entered the car industry in 2014 through its Super Electric Ecosystem project and in 2015 formed an internal electric-vehicle arm commonly known as LeSEE or LeEco Auto. The automotive program was presented as a…