Dacia - Bigster Concept
Bigster Concept: Dacia enters the C-Segment with an outdoorsy touch of coolness
True to the Dacia style, the Bigster Concept is roomy, robust, meant for open air and dusty roads, exploring new horizons. It’s the very essence of a 4.6 meters SUV with no more, no less than the essential.
This SUV is the Dacia way of making the C-segment accessible, at the cost of a vehicle from the segment below.
"Dacia Bigster Concept epitomizes the evolution of the brand. Essential, with a touch of coolness and an outdoor spirit. It proves that accessible is not opposed by any meanings to attractiveness. In Dacia we believe so, and this car is the proof." (Alejandro Mesonero-Romanos, Dacia Design Director)
The Bigster Concept DNA has been infused with the brand's strong values, those which have helped foster a sturdy, long-standing relationship with its customers and fan base over the years: simplicity, honesty, and authenticity.
Proportions of the Dacia Bigster Concept are contemporary yet timeless. They send a clear message of robustness. Its lines are simple and reassuring. There's no pretense here; what you see is what you get.
Its generous outside dimensions are the promise of a very spacious interior. The Y-shaped lighting signature is now larger, highlighting the SUV's bold and assertive style.
The dark green coat underpins the adventurous explorer within.
No bells and whistles, no chrome trim or imitation-aluminium, the Bigster Concept is a genuine vehicle made with genuine principles, such as the choice to use only raw recycled plastics for all exterior protective panels.
Future figurehead of the Dacia range, it could come in both alternative-energy and hybrid engines, meaning the brand will always be perfectly in sync with changing regulation and customers expectations.
As shown by the Bigster Concept, Dacia is a way to escape, giving its clients a unique, genuine, no-frills experience. More than ever before, Dacia embodies freedom of movement and has become a statement piece that hones in on its customers’ needs and fundamental aspirations. A purchase with meaning. Dacia: always essential, ever more attractive.