Mazda KOERU debuts at the Frankfurt Motor Show

Mazda adds an ample portion of bold to its award-winning KODO – Soul of Motion design theme today as it unveils the Mazda KOERU at the 2015 Frankfurt International Motor Show (IAA). The new crossover SUV concept, which makes its global debut, was conceived to extend a new kind of value in the fast-growing and hard-fought SUV arena.

Its determined eyes, low cabin and substantial width on 21-inch wheels create a truly formidable presence with a premium level of refinement inside and out. The enriched KODO shapes deliver outstanding aerodynamics and with it high-speed stability, while Mazda’s SKYACTIV Technology includes efficient driver-oriented powertrains and suspension as well as an ingeniously rigid body and chassis that enhance handling as well as safety.

Mazda’s IAA exhibition also features the all-new Mazda MX-5 roadster complete with a range of specially developed accessories. Among these are a space age boot-lid mounted luggage carrier in a solid yet ultra-lightweight carbon construction (to be offered with a matching Moncabas suitcase) and exclusive 17-inch alloy wheels in an asymmetrical diamond-cut look.

The Japanese carmaker’s complete new-generation model line-up is of course on hand, including the all-new Mazda CX-3, which has shaken up the B-SUV segment since its European launch in June.

Mazda is holding a press conference today at stand B16 in hall 9.0 at 13:45.

Mazda to Unveil Mazda KOERU Concept at Frankfurt Motor Show

- Crossover concept offers sporty yet refined styling and driving performance -

HIROSHIMA, Japan—Mazda Motor Corporation will host the world premiere of the Mazda KOERU crossover concept at the Frankfurt Motor Show, which opens on September 17 and runs through September 27, 2015.

 The Japanese word "KOERU" means to "exceed" or "go beyond," a fitting name for Mazda's new foray into the growing crossover SUV market, because the model aims to exceed existing category standards and stereotypes. As the latest embodiment of Mazda's KODO-Soul of Motion design theme, Mazda aimed to impart the KOERU with the power and vitality of a wild animal while maintaining a sense of refined dignity. The latest SKYACTIV technologies ensure the model provides outstanding environmental performance without compromising on Mazda's renowned driving pleasure.

To increase awareness of the Mazda brand, the automaker will display its full line-up of new-generation models featuring SKYACTIV technologies and KODO-Soul of Motion design at the Frankfurt Motor Show.