I.DE.A INSTITUTE PRESENTS THE ALL-ITALIAN “SOFIA” SEDAN AT THE GENEVA INTERNATIONAL MOTOR SHOW 2010

Torino, February 25, 2010 – At the 80th Geneva International Motor Show I.DE.A Institute will unveil its latest concept car “SOFIA”, a sedan with the true characteristics of Italian styling.

Following last year’s success, I.DE.A Institute returns to Geneva for the 80th International Motor Show to present a 4-seater sedan designed to be powered by a hybrid engine.

This concept car is symbolic of I.DE.A Institute’s continued drive to renew the company, which began in 2007. The styling by the new Design Center and the workmanship of the model makers and show car builders have together created this new “all-Italian” model, aptly named “SOFIA”

“SOFIA” is a concentration of sportiness and elegance. The curves are graceful, the lines smooth and supple, the shape and profile are as enchanting and alluring as a female figure. The front and rear light clusters convey a captivating and inviting look.

“We are once again present at the Geneva International Motor Show with a model designed and built entirely by I.DE.A Institute”. Chairman Pietro Lardini emphasises: “we are again confirming our own design philosophy and gearing ourselves to work even more closely with our major customers in Europe, Asia and South America”.

This latest concept car is Italian to the core: its shape, its look, its elegance and name are instantly recognised as being synonymous with Italian styling and beauty.

source: I.DE.A

I.DE.A. INSTITUTE PRESENTS A NEW SEDAN

I.DE.A Institute presents the all-Italian SOFIA sedan at the Geneva International Motor Show 2010

Following last year’s success, I.DE.A Institute returns to Geneva for the 80th International Motor Show to present a 4-seater sedan designed to be powered by a hybrid engine.

This concept car is symbolic of I.DE.A Institute’s continued drive to renew the company, which began in 2007. The styling by the new Design Center and the workmanship of the model makers and show car builders have together created this new “all-Italian” model, aptly named “SOFIA”.

The sedan’s lines and shape reflect how the car is related to its forerunner, ERA, presented in Geneva last year. SOFIA is also inspired by the female form: its flanks, glance and elegance are emphasised by a glamorous red dress.

SOFIA is a concentration of sportiness and elegance. The curves are graceful, the lines smooth and supple, the shape and profile are as enchanting and alluring as a female figure. The front and rear light clusters convey a captivating and inviting look.

Sculpted lines emphasise the front and rear wings with the bird’s eye view showing off the car’s hourglass figure.

This latest concept car is Italian to the core: its shape, its look, its elegance and name are instantly recognised as being synonymous with Italian styling and beauty.

The mechanical layout is designed for an 8-cylinder engine with front or rear-wheel drive. A hybrid configuration with an endothermic engine combined with an electrical alternator/actuator is also possible.

source: I.DE.A