SAIC - Kun Concept
SAIC Motor Expo Dubai concept car "Kun" unveiled
Today, SAIC Motor autonomous new energy concept car "Kun" - Star Exhibits of China Pavilion at 2020 Expo Dubai, was virtually unveiled at the Shanghai World Expo Museum.
Dubai Expo will officially open on October 1st; SAIC Motor latest concept car "Kun" will form the most dazzling exhibition items together with China Beidou Satellite and China High-speed Railway, demonstrating the powerful innovative strength and unique technological charm of China's high-end manufacturing to the world. At the same time, SAIC Motor's self-owned brands MG and MAXUS will provide latest models as the official designated vehicles for the China Pavilion during the Expo.
A vision of "Smart Mobility" for a better life
The World Expo, with a long history of more than 160 years, is known as the "Olympic event in the economic, technological and cultural circles" and has become a global stage for displaying new concepts, new ideas and new technologies. "Everything starts with the World Expo." The trains, lights, telephones, airplanes, highways and other technologies and concepts that were first launched at the World Expo have gradually entered people's daily lives and have strongly promoted the continuous progress of human society.
At the 2010 Expo Shanghai, SAIC Motor Group built an automobile enterprise pavilion, depicting a desirable picture of “Direct to 2030” with zero emissions, zero traffic accidents, stay away from dependence on oil and away from traffic jams.
At 2020 Expo Dubai, SAIC Motor will bring the "Kun" concept jointly created by the forward-looking design teams of Shanghai and London. Citing the legend of "leviathan" in Zhuangzi's Carefree Soaring, inspired by "the world and China, the mountain and the sea", the concept "Kun" integrates bio-intelligence interaction, photosynthetic energy, zero-gravity seat, holographic image interaction and advanced autonomous driving technologies, presents a beautiful picture of smart mobility that is not limited by space in the future and the fusion of human and vehicle environments. It will bring a unique experience of "a glance at technology, a glance at the future, and a glance at China" to the Expo's global audience.
A "green and smart" Chinese brand image
SAIC Motor is representing China's automobile industry and actively establishes a "green and intelligent" innovative image at the Expo Dubai. SAIC Motor has established a global automotive industry chain including R&D, marketing, logistics, parts, manufacturing, finance, second-hand cars and etc. Its products and services are welcomed by more than 70 countries and regions around the world.
Relying on the advantages of innovative technologies such as new energy vehicles and intelligent networking, SAIC Motor is actively creating differentiated international competitiveness. From January to August this year, sales in overseas markets exceeded 370,000 units, with a year-on-year increase of 106.4%, ranking No. 1 in overseas sales of Chinese auto companies. Among them, MG brand reached 182,000 units with an increase of 83.9% year-on-year. MG Sales in developed countries accounted for nearly 40% and winning the "China Single Brand Overseas Sales Champion". The NEV sales of self-owned brands in developed European countries was nearly 19,000, a year-on-year increase of 133%, ranking in the forefront of vehicle segments in countries such as the United Kingdom, Norway, Denmark, and Iceland. At the same time, the "i-Smart" intelligent networking system has been popular among consumers in Thailand, India, Indonesia and other countries. It has been used on more than 30 overseas models and has activated more than 130,000 users.
At the Expo Dubai, the China Pavilion "Light of China" takes the theme of "Building a Community with a Shared Future for Mankind-Innovation and Opportunity", presenting achievements of China’s aerospace exploration, information technology, modern mobility, artificial intelligence, and smart life. Actively promote the "Belt and Road" initiative and the vision of building a community with a shared future. SAIC Motor is accelerating its transformation into a user-centered high-tech enterprise with technological upgrading, business globalization, brand premiumization, and ultimate experience, and actively contribute to the early realization of a better mobility life.