Lloyd Cars Ltd was based in Grimsby, Lincolnshire, and was notable as the only car manufacturer ever established in that fishing port. The company was founded by Roland Lloyd, whose father had been a car salesman handling makes such as Arrol-Johnston, Crossley, Riley and Willys-Overland. The company's first model, the 350, was produced from 1936 to 1939 and was a cyclecar built at a time when such vehicles had largely…