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GENEVA 2011 - Toyota announces Geneva premieres

Feb 04, 2011

Toyota has released the following press release:

Toyota at the 2011 Geneva Motor Show – Acceleration of Toyota’s Full Hybrid Roll-out with Yaris HSD concept and Prius+

• Geneva Stand dedicated to Hybrid Synergy Drive® technology

• World premiere of Yaris HSD concept - preparing for the future of Toyota in Europe

• World premiere of Prius+ - the first full hybrid 7-seater in Europe

Reinforcing its conviction that full hybrid technology is the key to sustainable mobility in the future, Toyota’s 2011 Geneva Motor Show stand will be dedicated to the company’s range of sophisticated Hybrid 
Synergy Drive® technologies. These include full Hybrid Vehicles (HV), Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV), and Fuel Cell Hybrid Vehicles (FCHV) on display.

Making its world debut at the 2011 Geneva Motor Show, the Yaris HSD concept anticipates Toyota’s intention to bring full hybrid technology to the B segment, the biggest volume segment in Europe. This 
represents the next step in Toyota’s full hybrid roll-out strategy in Europe. Incorporating several hybrid-specific styling cues, the Yaris HSD concept introduces a new, forward-looking design execution.

The Prius+, also debuting at the 2011 Geneva Motor Show, is a further expansion of the Prius family. The Prius+ is the first car to offer European customers the versatility of 7 seats combined with a full hybrid 
powertrain. As its name suggests, the Prius+ provides a significant increase in space and passenger accommodation, while sacrificing none of the traditional attributes found in the Prius DNA, such as the lowest fuel consumption of any 7-seat MPV on the market.

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