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4 Ways of Using Your Car for Advertising

Feb 07, 2022

Vehicles can be an effective outdoor advertising medium, and there are many ways you can make money with your car. Ever since the first vehicles were made, manufacturers have displayed their names, logo, contact numbers, and other services offered in the vehicles. Taxi drivers have been using decals and wraps since the 1900s.

Companies such as Holiday Inn and Pepsi have also extended their reach to potential customers through car advertisements. Like other marketing options, you can use your car to promote your business in many ways, including the following:

1. Car Wraps

Car wraps are a powerful vehicle advertising approach to spread your message to a wider audience. Most businesses that have preferred wrapping their fleet of vehicles benefit from increased brand awareness, customer reach, and engagement. However, the secret to successful marketing with car wraps is ensuring that you make an impactful first impression.

This calls for high-end creativity in vehicle design and marketing messages. Whether you wrap the entire vehicle or part of the car, your marketing message should be impactful and immediately engaging. You should use vibrant colors and powerful text that stands out and is attention-grabbing. It is prudent to work with professional company car wraps service providers.

2. Decals

Decals can be used in personally-owned vehicles, utility trucks, and vans to attract the attention of other road users. Placing your company logo or marketing message on your vehicle's rear window means it will be seen by drivers and occupants of vehicles behind your car.

Rear window decals should be in a way that allows one-way vision to avoid blocking your rear window view. Most people use self-adhesive vinyl, which allows vehicle occupants to see through the window, while people outside can see the ad.

3. Car Lettering

Car lettering is another cost-effective option, which allows companies to promote their business every time the vehicle is on the road. The success of car lettering is hinged on the following;

- Use large, clearly-visible fonts

- Choose a color that contrasts well the body of your car

- Be minimalistic. Passing drivers and passengers won't have enough time to read it. Your business name, a single-line advert of four to five words, web address, and phone number are enough.

- Use an outline effect to divert attention to the lettering

- Use retro-reflective vinyl as it has a good color tone during the day and reflects light at night.

4. Special Projects

Also referred to as "car top signs," this marketing alternative combines creative car wraps and customized signs placed at the top of the vehicle. Special projects are one of the best ways to attract attention and stand out from your competition.

Endnote

Vehicles are visible and powerful communication and marketing tools. However, you should use them creatively to portray a professional brand image and attract the attention of your potential customers. The crucial part of vehicle advertising isn't the choice of vehicle, car wrap design, or advertising option used. Success relies on ensuring that your vehicle adverts align with your overall marketing strategy.