SJ Design - a new Indian design studio teases SJ1 Concept
Posted by Arunas R on 17/11/2011 20:53
India is not very famous for their exceptional design excercises in automotive field, since for this moment the country has probably only one renown design studio of Dillip Chhabria Design (aka DC Design).
However, ethusiasm and efforts of skillful designers made the mission of building the most innovative vehicle design, R&D and prototyping company in India become a reality. Established in 2010 by Sachin Jadhav holding a Master of Transport Design from Conventry University, SJ Design is based the city of Pune. This young company has state-of-the-art workstations for 3D modellin, prototyping, developing, clay modelling which enables the company to realize full projects from idea to sketches and full-size prototypes. Not suprisingly, the company aims to design and build innovative vehicles - both concepts, design studios and prototypes.
As a proof of what they're capable of, the team of SJ Design currently is preparing the first design example. Named "SJ1", it is a project of 2-door sports coupe. The teaser images don't reveal too much. However, the emhasized lines are focused on the strong stance, flowing side view, aggresive front end and sleek rear end.
The car will be powered by 1.9-liter TDI engine mated with 5-speed manual gearbox driving the front wheels. There is no word when and where the SJ1 will be official unveiled, but it may happen sometime in the first half of the next year. More information on this interesting startup will follow as soon as available.
The Indian Automobile industry is undoubtedly one of the largest and fastest growing industries globally. It plays a vital role in contributing to the country’s economy, with increasing production rates every year. Although, the Indian design industry is still in a nascent phase, with very few design studios dedicated to automotive design. However, the focus is slowly and convincingly changing towards Automotive Design! And it is with this close observation and belief that a design company, SJ Design Pvt. Ltd. was formed in September’ 2010. It is a dedicated Transportation Design firm with core
SJ DESIGN PVT LTD makes it global debut by unveiling its two-door sports coupe project codenamed “SJ1” inspired by the company’s core values of “pure design elegance with undeterred performance”. The team has released teaser images of this production concept vehicle, which is characterized by its
As the teaser reveals the vehicle’s design evokes a forward moving muscular stance with a sober and sculpted rear end. It has a balanced composition characterized by a prominent shoulder line, which merges with the muscular yet harmonious rear fender.
All these distinctive lines flow along the side profile of the vehicle and converge at the centre of the rear fascia. The rear screen stretches right down to the rear deck and integrates in a sculptured teardrop manner. The profile indicates a powerfully sculpted front fender with dynamic air vents adding to the sheer aggression of the vehicle. The base of the windshield is firm behind the front axle and held by a muscular A- pillar with a sleek roofline and a formidable shoulder line. These lines swoop together and converge into a beautifully crafted rear end. The quarter glass sections add a touch of class to the profile of the vehicle. Nearly concealed door handles are just one of many exquisite details in the “SJ1”.
The “SJ1” is a 2+2 coupe with a conceptual interior architecture designed around the user providing an ambient layout. The interior has four individual seats with a center console flowing and blending in the rear armrest creating a cozy feeling for its occupants. Various textures such as wood, carbon fiber and aluminum are used to produce a unique atmosphere. The ambience is further enhanced by the use of innovative lighting features against contrasting upholstery. A 1.9TDI engine coupled with a 5speed manual gearbox and a front wheel drive system powers the SJ1.
All in all the SJ1 can be summed up as collage of pure, dynamic and aggressive lines with a blend of sculptured forms producing undeterred performance for the occupant behind the wheel.
2011-11 SJ Design SJ1 Concept -teaser