Dodge  - Fantasticar
Dodge Debuts One-of-a-kind Fantasticar in Summer Blockbuster “Fantastic Four: Rise of the Silver Surfer,” and Reveals Movie-inspired Paint Scheme on No. 19 Dodge Charger
- New Dodge spot airs on May 12 in theaters across the country
- No. 19 Dodge Charger of Elliott Sadler to carry special paint scheme at Coca-Cola 600
May 8, 2007 , Auburn Hills, Mich. -
The newest Dodge brand vehicle will debut on the silver screen this summer in an action adventure movie with four superheroes who pilot this one-of-a-kind vehicle. Starting May 12, moviegoers across the country will be among the first to see this vehicle on the silver screen when Dodge debuts its new ad in cinemas.
The Fantastic Four meet their greatest challenge yet, as the enigmatic intergalactic herald, the Silver Surfer, comes to Earth to prepare it for destruction in “Fantastic Four: Rise of the Silver Surfer.” 20th Century Fox releases the film on June 15.
The vehicle of choice for the Fantastic Four is the one-of-a-kind Fantasticar, which can reach speeds of up to 550 mph and an altitude of 30,000 feet. The Fantasticar also can separate into three sections. Each one has deployable wings and can maintain the same speed and performance as the entire craft. And yes, it has a HEMI®.
Among the Dodge cues on the Fantasticar are the brand’s signature crosshair grille with ram’s head logo and the Dodge name on the front and rear fascias. A red ram’s head logo also appears on the seat headrests.
“Opportunities to be involved with the cultural icon like the Fantasticar don’t come around very often, so we jumped at the chance to work with Marvel Comics and 20th Century Fox,” said Michael Curmi, Senior Manager – Entertainment Marketing, Chrysler Group. “Dodge is a great American car brand teaming up with a great American superhero team. We both have great heritage that appeal to people around the world, so it was only natural for us to partner on this new Fantastic Four movie with the debut of the ultimate superheroes vehicle.”
Another limited edition Dodge vehicle making its debut on May 27 is the No. 19 Fantasticar Dodge Charger of Elliott Sadler at the NASCAR Nextel Cup Series’ Coca-Cola 600 at Lowe’s Motor Speedway. The No. 19 car will feature a stunning paint scheme that showcases the ghost-like Silver Surfer shooting across the hood, while flames explode over the nose and up the fenders of the Fantasticar. The familiar Fantastic Four logo will also adorn both rear quarter panels.
“The No. 19 Fantasticar Dodge Charger is a great new look for Elliott’s car, and we expect his race car’s performance will rival that of the Fantasticar in the movie,” said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications. “Our motorsports program is an integral part of Dodge’s overall marketing strategy, and with the Fantasticar Dodge Charger, we’re able to generate further awareness and interest with both general consumers and NASCAR fans."
Other elements of the Dodge partnership with 20th Century Fox and its partners are a toy Dodge Fantasticar by Hasbro; Dodge Fantasticar inclusion in the Fantastic Four: Rise of the Silver Surfer video game; and in-theater and national television promotions.
In addition to the Fantasticar, the other Dodge vehicles getting screen time in the “Fantastic Four: Rise of the Silver Surfer” are the Dodge Ram Mega Cab and Durango.
“The Dodge brand is always looking forward to new bold design directions, so it is inspiring to see the Fantasticar with the Dodge brand’s signature crosshair grille and Ram’s head logo in a completely futuristic vehicle,” said Mark Spencer, Senior Manager – Dodge Brand Communications, Chrysler Group. “We hope people around the world have as much fun watching the Fantasticar as Dodge Marketing is having promoting the out-of-this-world vehicle.”