Toy Toyota concept unveiled at 2012 Tokyo Toy Show
13 June 2012
Alliteration abounds at the 2012 International Tokyo Toy Show, as Toyota announces it will display a family-oriented concept vehicle.
The vehicle, called the”Camette”, has been designed firmly as a concept, with no plans for production.
The concept is designed to promote cars to a future generation of potential drivers.
The vehicle features a customisable body, with easily removable body panels, available in a wide range of colours and designs. The simple body structure and components have been used to give parents and children the chance to become more familiar with the workings of motor vehicles.
The interior features seating for three in a triangular ‘1+2’ configuration to create an intimate family driving space, maximising parent-child communication. The pedals and seats are fully adjustable to allow children to operate controls (where legal), while an adult seated in the right rear seat can assist with steering and braking.
The Camette will be displayed in two guises, the Camette ‘Sora’, and Camette ‘Daichi’.
The 2012 International Tokyo Toy Show is open from 14th June.
TMC to Exhibit Family-oriented Concept at Tokyo Toy Show
Toyota City, Japan, June 13, 2012—Toyota Motor Corporation (TMC) is to display a family-oriented concept vehicle at the International Tokyo Toy Show 2012 from June 14 through June 171 at the Tokyo Big Sight in Koto Ward, Tokyo. The vehicle, called the "Camatte"2, is aimed at bringing delight to parents and children alike.
The Camatte aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience together the fun of driving, car customization and car enthusiasm.
1) Customization: Toy-like ease and range
The preeminently customizable body features toy-like simplicity with easily removable and installable body panels and enables the adoption of a wide range of color and design combinations.
A simple body structure has been adopted to spur interest in cars within families by providing an opportunity for parents and children to directly handle vehicle components while developing an understanding of the structure and workings of motor vehicles.
2) Compact and intimate interior
The interior features triangular seating arrangement with reduced distance between the single, center-positioned driver's seat and the two rear seats to emphasize family intimacy and facilitate parent-child communication, thus creating a fun space to enjoy driving.
3) Even children can drive3
The pedals and seats can be positioned and adjusted to enable operation by a child while an adult, seated in the rear-right seat, assists steering and braking and helps the child develop driving skills.
Camatte Sora Main Specifications
1 - Buyer's days: June 14-15; public days: June 16-17
2 - From the Japanese word for "care", meant to signify "caring for others" and "caring for cars"
3 - At non-public places such as go-kart tracks
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