The Bugatti ID 90 was a concept sports coupe designed by Italdesign, shown at the Turin Motor Show in spring 1990. It was created by Giorgetto Giugiaro's studio as an interpretation of what a Bugatti sports car for the 1990s might look like, appearing alongside Italdesign's Kensington at the same show. Many observers initially believed it might be a first look at the real forthcoming Bugatti, but the actual production model's exterior design had been entrusted separately to Marcello Gandini, a former Bertone designer. When the Bugatti factory was formally opened in autumn 1990, the genuine prototype remained covered and was not revealed.
The ID 90 conformed to compact dimensions specified by Bugatti Automobili SpA, measuring 410 cm in length and 184 cm in width, with a height of 109 cm and a wheelbase of 255 cm. It was finished in a light metallic blue rather than Italdesign's usual metallic grey or Bugatti's traditional blue, with only a small red Bugatti badge on the nose and alloy wheels styled to recall earlier Molsheim luxury models, shod with Pirelli 245x50 VR17 tyres. The two-seat coupe featured two-piece doors, with the lower section swinging outward conventionally and the glazed upper section, extending into the roof, opening upward as a wing, either together or independently.
The design incorporated a three-stage air intake system along the rising beltline intended to cool a proposed Bugatti engine with four turbochargers and two intercoolers, including a rear glass dome venting hot air from the engine bay, plus elliptical slots in the front hood feeding a front-mounted radiator. The interior had not been completed at the time of the Turin show.
