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05/09/2011 1079

Skoda - MissionL


  • ŠKODA reveals its MissionL design concept at the Volkswagen Group evening
  • The concept car is a nod towards the brand's upcoming models
  • ŠKODA continues to grow in the second half of 2011


Frankfurt, 12 September, 2011 - The Volkswagen Group evening, held at the 2011 Frankfurt International Motor Show, was the venue for the world premiere of ŠKODA's design concept, MissionL.The close to production ready concept car offers a glimpse to the Czech carmaker's new compact model which will be launched in Europe, Russia and China in 2012.  Deliveries to customers in India will commence late 2011.

“This premiere kicks off ŠKODA's model offensive for the coming years," said ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland.  “This new compact model, along with other new products to follow, will enable us to accomplish our goal of increasing global annual sales to 1.5 million vehicles by 2018. We are going to present a new car approximately every six months over the next few years.”

“We have taken a very pure approach to this design study – we have structured the surfaces simply, but impressively,” says ŠKODA Board of Directors Member for Technological Development Eckhard Scholzabout the philosophy of MissionL. “The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance. Many people look for clean, minimalistic lines, and the MissionL concept offers all that,” adds Eckhard Scholz.

The model offensive will support ŠKODA’s strong growth aspirations.  Sales grew by 18.3 % to 583,600 vehicles over the first eight months of this year.  January-August sales in China grew by 29.2% alone (148,862 vehicles).  In Russia, sales for the first eight months of the year totalled 43,604 vehicles.  During the same period India sold 18,980 vehicles, representing a growth of 50.4% when compared with the same period of last year.

“One year after the launch of out 2018 growth strategy, we can say we are on the right course," said Vahland.  “We have laid the foundations for ŠKODA's product offensive at IAA. The extension of our product portfolio will help us increase the speed of our growth in the coming years.”

ŠKODA's presentation is situated in Hall No. 3, Stand A05. The brand's press conference is scheduled for Tuesday, 13 September, 2011, from 12:15 till 12:30 PM.


ŠKODA to present the MissionL concept car at Frankfurt, a close to production-ready concept car


  • The MissionL includes key elements of ŠKODA's up-coming model line
  • The brand's sixth model line
  • ŠKODA starts its “model offensive”
  • Worldwide brand sales planned to reach 1.5 million vehicles by 2018


Mladá Boleslav, 5 September, 2011 - ŠKODA will present a world-premier design concept called MissionL at this year's Frankfurt International Motor Show. Close to the final production-ready design, this concept car reveals the look of the ŠKODA's sixth model line that is to become symbolic of the Czech carmaker's planned model offensive.

The new compact five-door vehicle will be launched in Europe, Russia and China. In line with the brand’s internationalisation principles, this compact ‘liftback’ will feature specific modifications in each of these regions. In addition, the Indian market will have its own version, a compact sedan. These steps are in line with the goals of ŠKODA's 2018 growth strategy that were set last year. The brand intends to increase its sales to 1.5 million vehicles by 2018.

“Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take,” says ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. “The world premiere in Frankfurt gives a clear signal that ŠKODA is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years.”

In line with its 2018 growth strategy, the brand is gearing up, investing heavily in new models, markets and production capacities. Starting in mid 2013, the Yeti will be launched in the Chinese market and will be produced locally. Furthermore, ŠKODA (in cooperation with Shanghai Volkswagen) will produce a new compact model for this market from 2013, increasing the number of models produced in China to five.

The brand will also expand production in Russia through the Volkswagen Group's partnership with the Russian-based car manufacturer GAZ Group. The GAZ plant in Nizhny Novgorod will start producing the Yeti in the last quarter of 2012. In India, ŠKODA will start production of a brand new compact sedan this year. The brand also remains focused on its traditional markets – Europe and the Czech Republic, its home market. Beside the Fabia and Octavia, ŠKODA's main plant in Mladá Boleslav will produce a third model; the brand is already increasing the capacity of its production lines. Starting in late 2012, ŠKODA will also manufacture the automatic twin-clutch gearbox DQ200 in its plant in Vrchlabí.

ŠKODA's presentation is situated in Hall No. 3, Stand A05. The brand's press conference is scheduled for Tuesday, 13 September, 2011, from 12:15 PM till 12:30 PM.



2011  Frankfurt
2012  Beijing



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